Six Stops to Success Series 1

Six Stops to Success
Putting Your Transportation Message in Service

The Center for Transportation Excellence and the National Alliance of Public Transportation Advocates presents a free, six-part webinar training series to provide advocates and transportation organizations with the necessary tools to take a transportation ballot measure from an idea to a success at the ballot box. 

 

Series 1, 2009-2010

November 13, 2009 Election Trends:
Learning from the Past and Looking to the Future

Take a look at key trends from recent elections. Learn how communities are using ballot measures to improve their transportation systems.

Moderator: Jason Jordan, Director, CFTE
Speakers:
Jeff Boothe, Partner, Holland & Knight; Chair, New Starts Working Group, Washington, DC;
Cliff Henke, Senior Analyst, BRT & Streetcars, Parsons Brinckerhoff, Arcadia, CA

Slides (ppt)

Recording (wmv)

January 15, 2010 Getting Started on a Ballot Measure Campaign

Hear from experts on the best strategies for building a winning campaign plan that will keep you moving forward. Learn by example through case studies covering past campaigns from Seattle to Charlotte.

Moderator: Art Guzzetti, Vice President of Policy, APTA
Speakers:
Alan Wulkan, Co-Founder/Managing Partner of InfraConsult, LLC, Scottsdale, AZ
Joni Earl, CEO of Sound Transit, Seattle, WA 

Slides (ppt)

Recording (wmv)

February 19, 2010 Building a Winning Coalition

Veterans of transit advocacy will detail how they have built broad coalitions representing diverse interests. Success starts with strong grassroots.

Moderator: Kylah Hynes, Program Manager, NAPTA
Speakers:
Tom Shrout, Executive Director of Citizens for Modern Transit, St. Louis, MO
Raymond Christman, Executive Director, Livable Communities Coalition, Atlanta, GA
Glenn Gadbois, Alliance for Public Transportation, Austin TX  

Slides (ppt)

Recording (wmv)

March 26, 2010 Making Your Message Matter

Connect with media and communication experts to gather insights and perspectives that can transform your public relations and media efforts.

Moderator: Rosemary Sheridan,VP Marketing and Communications, APTA
Speakers:
Barry Barnes, Partner, TBWB Strategies, San Francisco, CA
Oliver Griswold, Account Supervisor, GMMB, Washington DC
Brian Rasmussen, Business Development Director, R&R Partners, Salt Lake City, UT
Michael Navarre, R&R Partners, Salt Lake City, UT

Slides (ppt)

Recording (wmv)

April 23, 2010 Social Media: Friending, Tweeting & Blogging Your Way to Success

The use of new technology in a campaign is rapidly moving from a novelty to a necessity. Learn how best to incorporate these tools.

Moderator: Stephanie Vance, Partner, Advocacy Associates, Washington, DC
Speakers:
Andrew Schmid, Government and Community Relations Specialist, Sound Transit, Seattle, WA
Jeff Wood, New Media Director/Chief Cartographer, Reconnecting America, Oakland, CA
Sarah Goodyear, Editor and Community Manager, Streetsblog Network, New York, NY 

Slides (ppt)

Recording (wmv)

May 14, 2010 Silencing the Naysayers

Learn some of the more persistent criticisms and then arm your campaign with tactics and facts to beat back at the critics.

Moderator: David Goldberg, Communications Director, Transportation for America, Washington, DC
Speakers:
Dave Metz, Partner, Fairbank, Maslin, Maullin, Metz & Associates, Oakland, CA
Thomas Costello, Assistant Managing Director, Champaign-Urbana Mass Transit District, Urbana, IL
Donald J. Emerson, Principal Consultant, Parsons Brinckerhoff, San Francisco, CA 

Slides (ppt)

Recording (wmv)