News & Media
CFTExpress - Creative Campaign EffortsMarch 31, 2014
In This Issue …
- APTA's "Where Public Transportation Goes Community Grows" Campaign
- Iowa Public Transit Association Educational Outreach
- Join CFTE and T4America for Measuring Up
2014 promises to be a busy year for transportation with April bringing the second ballot measure of the year in Washington State and MAP-21 reauthorization looming on the horizon. Campaigns across the nation are gearing up from Pinellas County, FL, to Alameda County, CA, to win at the ballot box. Be sure to visit our elections page to keep up with the latest results.
Earlier this month, the American Public Transportation Association (APTA) launched a new educational campaign, Where Public Transportation Goes, Community Grows, aimed to both increase the support for transit funding and demonstrate the value of transit in local communities. The campaign is based on nationwide research to fine tune messaging to broaden support of transit as an economic driver that empowers community growth and revitalizes neighborhoods. As Congress begins to consider reauthorizing surface transportation funding, the campaign’s message of increased investment in public transportation becomes even more important. The latest surface transportation funding reauthorization, known as MAP-21, expires on September 30, but estimates from the Congressional Budgeting Office (CBO) show the Highway Trust Fund running dry as early as July of this year.
To promote the campaign’s message, APTA created three advertisements which can be used via social media, as paid media and printed collateral, as well as bus wraps. You may have already seen these ads on transit agencies’ Facebook pages or as banner ads on news articles. APTA has made these ads available for all to use, with the ability to customize them with your logo, mode of transit, and any specific facts from your region. To download the ads, visit www.apta.com, and click on “Advocacy and Outreach” from the Member section, or contact APTA at email@example.com.
Other groups, such as state transit associations, are creating their own materials in support for reauthorization of federal surface transportation funding. The map (above) created by the Iowa Public Transit Association is a perfect model that other groups should look to emulate. The map is simple and visual, making the association’s point in a simple and fast way, which is perfect for social media uses as well as brochures for elected officials.
Center for Transportation Excellence and Transportation for America have teamed up to bring a mini-conference to Infrastructure Week. We invite you to this special half day event about state and local transportation funding campaigns at the ballot box and beyond.
We want this event to be useful to you — so help us craft the agenda! Your registration information will help T4America and CFTE follow up with you in the coming weeks to hone the agenda and inform our selection of speakers, case studies, breakout table topics/experts. Register today!
CFTE Webinar: Going Multimodal
Registration is now open for the fifth installment of a six-part webinar series on transit advocacy and campaigns. The hour-long webinar will be held on Tuesday, April 15 at 3:00pm Eastern Time. The Alliance for Biking and Walking along with Bike East Bay will join us to discuss incorpating cycling into transportation funding initatives and campaigns.