Election Resources & Issues
In this section you will find information on transportation measures
at the ballot box and keys to running a successful campaign. If you
are looking for information on ballot measures by state, please
visit our interactive
U.S. map where you can see all the ballot measures
for one particular state.
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Lessons Learned: A Summary for Local Transit
Elections
Special Look at 2007
Voters Decide to “Keep Mecklenburg Moving”
By Alan Wulkan, founder and a managing partner of InfraConsult, LLC
Public transportation is a vital asset to America's marketplace.
Transit creates jobs and connects people to opportunities. Communities
everyday are choosing public transportation, specifically rail transit,
as an alternative to driving. For those seeking to win a local transportation
referendum, below is a list of suggestions for success that you
may find helpful.
- Most urban areas go the voters more than once before a dedicated
revenue source for transit is established.
- Many elections seeking transit funding are more influenced by
other variables such as the economy, government interest, etc.,
than support for public transit.
- Transit revenue sources have been established as stand alone
issues as well as in conjunction with highway propositions.
- All local elections identified were "take it or leave
it" propositions, not allowing voters to separate issues
or projects within issues.
- The most successful election campaigns had grassroots election
support as well as professional management.
- Despite overwhelming endorsements and campaign financing, many
tax initiatives fail due to grassroots opposition.
- Voters are more likely to approve tax increases if specific
projects are linked with the funding request.
- Successful transit elections are more often focused on the
short-term and immediate time frames.
- Even with token opposition, transit elections usually are close
elections due to the relatively small direct constituencies benefiting
from the tax.
- Eventually, every urban area that has attempted to pass dedicated
transit revenue has succeeded on the second or third attempt.
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Eleven Keys To Success For Local Transit
Elections
- Timing
Make sure timing is appropriate to have a local election.
- Specific Plan
Have a specific plan in place and be prepared to handle the upcoming
election.
- Simple Issue
Make sure the issue is a simple issue, not too complicated to
comprehend.
- Champion(s)
Identify a champion or someone local in charge of the campaign
voters can connect with.
- Clear Benefits
Make sure there are clear benefits to the voters. "What's
in it for them?" Clearly answer this question.
- Public Involvement
It's essential that there is a public involvement plan that is
strategic and inclusive.
- Listen to Community
Keep your eyes and ears open throughout the election process.
Be prepared to answer the concerns of the community quickly.
- Regional Balance
Your plan should include a regional balance of transportation
options.
- Governance/Accountability
Your plan should be responsible and show accountability. No "blank
check" proposals.
- Creative Solutions
Be creative in deciding the proposal you plan to put before voters.
Ensure that you have considered all options.
- Adequate Funding
Make sure your proposal will provide adequate funding for your
project or your proposal.
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