Campaign Materials
Below are examples of successful campaign materials.
Some of Us Ride it, All of Us Need It
St. Louis County, MO 2010.
YES for Rail Now
Honolulu, HI 2008.
Vote Against Repeal
Mecklenburg County, NC (Charlotte) 2007.
Save Our Bus Service
Clark County, WA 2011. This mailer warned voters of the consequences of failing to pass the 0.2% transit sales tax.
C-Tran Keeps People and Economy Moving
Clark County, WA 2011. This mailer reminds voters of the economic benefits of transit investment.
TV Ads
Interception
Mecklenburg County, NC (Charlotte) 2007. Carolina Panthers President Mark Richardson meets with former player Mike Minter to discuss the importance of a Vote Against Repeal.
"We Never Talked"
Mecklenburg County, NC (Charlotte) 2007. Former Charlotte Mayors Harvey Gantt and Mayor Richard Vinroot discuss their mutual support for transit investment.
King of the Road
Salt Lake City, UT 2007. Great ad highlights the benefits of transit investment for non-riders.
Moving Community Forward
Grand Rapids, MI 2011. This video promotes the benefits of transit to the local community without advocating for a specific measure.
"I love transit!"
St. Louis, MO 2010. Leaders from academia, the business community and local professional sports teams declare their support for transit investment.
Hitchhiker
St. Louis, MO 2010. The importance of transit for a wide variety of community members is explained in this quirky ad.
"Calculated Approach
Atlanta, GA 2012. A television ad from the Metro Atlanta Voter Education Network (MAVEN) to educate commuters about the cost of Atlanta's notorious traffic congestion.
Radio
"There are certain things a community does for its citizens."
Mecklenburg County, NC (Charlotte) 2007. Local leaders champion a Vote Against Repeal. Ad features the voices of: Harvey Gantt, Former Mayor of Charlotte James Mitchell, Charlotte City Council Member Dorothy Waddy, President of West Boulevard Neighborhood Association
