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Logistical
Information
Cost
Please note: All transactions
will be processed under the name "AdVanced Consulting",
CFTE's management company. The name "AdVanced Consulting
will appear on your credit card bill. For online registrations
we accept Visa or Mastercard
Details |
Online purchase |
Download a PDF
registration |
| Registration after March 4th is $350
(check "no shipping") |
|
Click here
to download and fax a registration form or mail in with
your check |
Hotel Information
This year's host hotel is the Hilton Charlotte and
Towers. Located in the heart of Charlotte, along the trolley
line, the location offers attendees an opportunity to see
how transit has helped to revitalize downtown Charlotte.
Hilton
Charlotte
222 East Third Street
Charlotte, NC 28202
Phone: 704-377-1500
Fax: 704-377-4143
Confirmed
Speakers:
Mayor Patrick McCrory (Charlotte, NC)
Ron Tober, Charlotte Area Transit System (Charlotte, NC)
Bill Millar, American Public Transportation Association (Washington,
DC)
Art Guzzetti, American Public Transportation Association (Washington,
DC)
Janette Sadik-Khan, Parsons Brinckerhoff (New York, NY)
Jeff Boothe, New Starts Working Group (Washington, DC)
Anne Canby, Surface Transportation Policy Project (Washington,
DC)
Howard Goode, San Mateo County Transportation Authority (San
Carlos, CA)
Cal Marsella, Regional Transportation District (Denver, CO)
Robert Foy, Metropolitan Transportation Authority (Flint,
MI)
Pat Strong, Strong Strategies (Houston, TX)
Robert Meyers, Miami-Dade Ethics Commission (Miami, FL)
Jack Tevlin, City of Phoenix (Phoenix, AZ)
Gary Gallegos, San Diego Association of Governments (San Diego,
CA)
Rick L'Amie, Capital Metro (Austin, TX)
Bill Lind, Free Congress Foundation (Washington, DC)
Priscilla Ingle, VIA Metropolitan Transit (San Antonio, TX)
Scott Patterson, C-Tran (Vancouver, WA)
Maria Garcia-Berry, CRL Associates (Denver, CO)
Jeff Raimundo, Townsend Raimundo Besler & Usher (Sacramento,
CA)
Debbie Alexander, Capital Area Transit Authority (Lansing,
MI)
Dana Reed, Reed & Davidson LLP (Los Angeles, CA)
Sylvester Payne, STARS (Saginaw, MI)
More to come......
Program
Sunday, April 10, 2005
Time |
Session |
Location |
2:30-5:00pm |
Guided Tour of LRT route |
Johnson |
| 5:00-7:00pm |
Registration and Packet Pickup |
Johnson |
Monday, April 11, 2005
Time |
Session |
Location |
|
7:30-8:15 |
Packet Pick Up and Continental Breakfast
Registration Table |
Prefunction 1
(3rd floor) |
|
8:15-9:30 |
Opening/Welcome Session: A
Look at Recent Campaigns
Mayor Patrick McCrory
Overview of the 2004 Election Season:
CFTE Board members
|
Graves
(3rd floor) |
|
9:45-10:45 |
Where To Start Assessing Your
Community’s Needs
• Creating the
Wish List
• Involving the
Community
• Developing the
Right Mix
• Different types
of attempts:
•
Renewal vs. New
•
New service vs. expansion
• Expenditure Plans
(CA – but a good idea for all)
• Timing of campaign
|
Graves
(3rd floor)
|
|
11:00 12:00 |
The Legalities of Your Campaign
• Signatures/Certification
• Advocacy vs. Information
• Ballot Language
Strategies
• Message Development
|
Graves
(3rd floor)
|
|
12:30 |
Lunch Plenary
Improving the Federal Partnership
Keynote: Bill Millar, APTA
|
Mecklenburg
(3rd floor) |
|
2:00-3:30 |
Campaign Preparation: Gathering
the Nuts and Bolts
• Political
Support (engaging the agency board, grassroots
leaders, transportation partners and businesses)
• Financial Support
• Logistics of a
Campaign Office/Responsibilities
• Message Development
• Polling |
Graves
(3rd floor)
|
|
3:30 |
Break (w/snack) |
|
|
3:45-5:15 |
Getting the Word Out: Marketing
and Media Strategies That Work
• Message Development
• Media Tactics:
(Editorial Boards, Earned vs. Paid, Coordination)
• Marketing: (Web,
Direct Mails, Blogs and Newsletters, Other)
|
Graves
(3rd floor)
|
|
5:15 |
Break |
|
|
6:00-7:30 |
Reception |
Plaza
(2nd floor) |
Tuesday, April 12, 2005
Time |
Session |
Location |
|
7:30 |
Continental Breakfast |
Promenade
(3rd floor) |
|
8:00 – 9:00 |
Responding To Critics
• Pro-Active
vs. Reactive
• Choosing Your
Fight(s) |
Mecklenburg
(3rd floor)
|
|
9:15 – 10:15 |
After the Campaign: What to
Do When you Win (or Lose!)
• Preparing
for future renewals
• Crafting a new
campaign after a loss
|
Mecklenburg
(3rd floor)
|
|
10:15 – 10:45 |
Break |
|
|
10:45 - 11:45 |
Breakout Session A
Large Campaigns
|
Ardrey
(3rd floor)
|
|
|
Breakout Session B
Small Campaigns
|
Graham
(3rd floor)
|
|
12:00 - 1:00 |
The 60 Minute Campaign
Led by a group of experts who have been through
the process before, a campaign will be developed and
implemented with input from the audience. The purpose
would be to address the very specific questions and
needs of the attendees. The panel will also defend their
methods.
|
Mecklenburg
(3rd floor)
|
|
1:00 |
Wrap-Up Lunch: Stump The Experts
Audience members will have an opportunity through
roundtable discussions to ask questions one-on-one with
experts from the various panels.
|
Mecklenburg
(3rd floor)
|
|
2:30 |
Conference Ends – Thanks
for Coming |
|
2003
Conference Information
Sponsors
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APTA's Business
Members |
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New Starts
Working Group |
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Charlotte
Area Transit System |
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